The Internet is an excellent tool to uncover legal case leads as, more often than not, potential claimants are searching the web for legal representation. In fact it is estimated that three-quarters of people in need of legal assistance relied on online resources during the search process. One of the most commonly searched terms/phrases on the major search engines is “personal injury attorney” or “auto accident lawyer”. It is important to explore all the opportunities available on the web when researching law firm lead generation. If budget allows, give paid search, organic search, online marketplaces, social media and other sources a try to maximize your firm’s exposure and see where you are getting best results. It is imperative that your firm establishes an online presence to connect with justice-seekers. Furthermore, your law firm’s contact information should be distributed widely all over the Internet to ensure that your local search results are optimized. Always use the exact address information and format down to spaces and punctuation wherever your contact information appears. Aside from your website, your firm should have a LinkedIn account, a Facebook page, a Twitter page and contact information posted on a number of online directories.
Law Firm Lead Generation: Build or Buy?
Anyone who owns or manages a law firm knows just how difficult law firm lead generation can be. Some choose to generate new client inquiries in an organic manner, building their own online lead capture funnels, while others opt to purchase them from lead generation companies. Both approaches have come into existence thanks to the emergence of the World Wide Web.
Most people assume that lawyers receive new client leads through advertisements, referrals and other organic means. However, pay-per-lead generation companies are increasingly used to send a steady stream of new clients to law firms. Examples of such companies are Nolo, Total Attorneys, LeadRival and of course JurisLead. These companies use SEO, pay-per-click, television and other methods to send traffic to a landing page sign-up form. Those in need of legal services fill out the form and their information is then sold as “leads” to local attorneys. Some law firms opt to build their own lead generation platform from the ground up yet many s have found that this approach is time consuming, tedious and ultimately more expensive than outsourcing to professional lead generation companies.
How to Boost Lead Conversion
Law firms that are the best at converting purchased leads tend to share some similar characteristics. It is prudent to only accept leads from clients who are in your geographic area. Otherwise, the potential client will be less likely to ally with your firm due to long drive times for meetings. It also helps to employ someone who is dedicated to intake work. Paid leads can be a challenge to convert to a paying client. Employing a specialist who can squarely focus on converting leads will produce much better results than putting the burden on a busy/untrained attorney or paralegal. This way, your intake specialist can respond to each lead in a timely manner. According to velocify.com, conversion rates drop dramatically if the prospect is not contacted within five minutes after the lead arrives. Furthermore, these leads should be contacted at least ten times before your intake specialist gives up. The bottom line is that converting leads requires serious effort. If your team isn’t willing to work harder than competing law firms, you will lose out on some highly valued clients. So, when researching ways to build your practice, Personal Injury leads for attorneys (or whatever your current practice area is) can dramatically improve your firm’s bottom line.